Fabriek Kramiek also keeps a keen finger on the pulse of customer behaviour. Today’s customers have superpowers and are very much ‘up for it’. We need to understand this fact clearly and approach it accordingly if we still want to be in business tomorrow. That’s because customers have an over-abundance of choice in terms of service and range to choose from. The focus has to be on understanding customers and offering them exactly what they want. In particular, we also need to make sure that we are there when customers need us.
These webinars give you an insight into how you need to approach customers differently, as well as what they are looking for right now.